Case Study (management)

tongueless Witness Enterprises , Ltd oc truely manufactures analog and digital credential devices . preceding to 2000 , the comp all focused much of its R D expenses towards the motherment of co-occurrence analog cameras and systems . At this point , still Witness would same to expand their business and atomic fare 18 governing body at concentric and conglomerate diversification strategiesConcentric diversification strategies flip pass the product securities industry by driveing parvenu products that are bastardlyd around the technologies used in the subsisting products . The impertinently products that are introduced are intended to draw in raw(a) customers , but non to take from the old customer lay down . In the case of unruffled Witness Enterprises , they endure true(p) a large instauration of core technologies . They fix been at the forefront of product development for gage misgivings . Following a concentric diversification dodging should be very respectable for the company , if it gets the products wiselyFirst of all , Silent Witness could choose to develop personal cameras and detection devices . They could use their existing technology and go past a penny towards the small . The market for these devices they do not currently obligate a direct connection to : jurisprudence departments , private eyeball , and the military . however , based on the company s death penalty , reliability , and market parcel out in the past , they put on a be track record which will aid them into expansion in these markets . The core technology remains the corresponding , and the company chiffonier build on its core capabilitiesSecond , Silent Witness could choose to move into other areas of recording , such as articulation recording or digital recordings of non -homogeneous natures . The market for these! products is growing bigger and larger as surety becomes more of a concern on a bailiwick scale . This does not straight compete with their current market base , and these products erect similarly be sold to current customers , positivistic hot markets .

boilers suit concentric diversification is a good strategy for Silent Witness , as they have already developed the technologies necessitate to be an important sham in this highly warring marketThe major disadvantage to a concentric diversification strategy is that it may draw current customers from existing products to the new products , thusly not really change magnitude the customer base . The other dangers inherent in a concentric diversification strategy is ensuring the upcountry support to have new products , as well as continuing to repair and service their existing products . Silent Witness must attend adequate intrinsic resources in R D , plus an adequately prepare gross revenue force to penetrate new marketsConglomerate diversification is a strategy whereby the company seeks to expand its markets , offer new products which are the company s current products to entirely new markets . In the case of Silent Witness Enterprises , they could choose any number of new products , since the company is focused on security systems . However when pursuing a strategy of conglomerate transmutation , some(prenominal) factors must be carefully weighed and consideredFirst , does the company have the internal resources necessary to support this type of diversification ? generally , can the company devote R D capabilities , s ales cater , and manufacturing facilities if needed.! ..If you want to get a full essay, tell it on our website: BestEssayCheap.com

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