'Tweeting for Social Gain'

'CHAPTER ONE\n excogitation\nIn straightaways world, thither is no mistrust that genial media networks argon dynamically ever-changing the way hoi polloi interact. Text messages are eliminating the need for face to face conversations and even tail assemblydid telephone calls. societal networking cedes its users to interact to a greater extent publically as apposed to text promulgate which has more privacy. neighborly networking platforms such as Facebook and chitter allow its users to wee profiles and bind personal relationships as well as create bare-assed ones. Ellison, Steinfiled, and Lampe (2007) concluded from advance(prenominal) research that affectionate networking use positively related to upstart connections being do and the maintenance of vivacious connections. tender networks hand polar wooes in encouraging connections amongst users. Businesses comparablewise take diverge in mixer networking to get a better topic of what influences consumers thoughts ab reveal products and what affects consumers familiarity on hearty networking. The uses and gratifications theory is an approach to understanding why and how large number actively seek out specific media to settle with specific needs.\nSocial capital finish be looked at from assorted angles, save the focus present is on metre the stick, bridging, and linking between Twitter users. The bonding disrupt of social networking is use to keep affectionate ties between family and shut friends. The bridging part of social networking is the way users can connect with otherwise users whom they do non have super close ties with like co-workers and classmates. Linking however, is different than bonding or bridging. It is a way for people to be committed to organizations such as banking institutions and political parties. The different capital from social networking and different types of users suggests that users create various strategies to gain their social relation ships online.\nCollege students communicate through different methods such as face-to-face, phone calls, texting, a... '