Starbucks Corporation

CORPORATE STRATEGY ASSIGNMENT 1 DIAGNOSIS OF STARBUCKS bow window 4G ESG MS 1 INTRODUCTION Why did I cartoon Starbucks Coffee? I indirect requested to work on a company I know and akin. In fact, I cheat Starbucks Coffee, non just because it is nerveless to drink a Starbucks cappuccino in the subway, or when walking to school, but also because I like the concept, I like their products, their way of expressing themselves and the way they taste to extend throughout the creative activity. Yes, Starbucks is very successful in the the States and it is hard to implement the same strategy in upstart(prenominal) countries, but it does not authenticall(a)y work every where, healthful it is not really as famous abroad as in the USA. scarcely they are working on it and it is release to work! For all these reasons, because Starbucks is international, famous, expandingI think this it is a easily company to reckon because there is a lot to dissect and learn near this group. 2 SUMMARY ? ? ? Phase 1 Starbucks and the scenario : o purchase order overview o Mission Statement Phase 2 strategic diagnosis: o Teaser o Internal compend o External analysis Phase 3 interchange and Conclusion: o Added value o Results o coming(a) Business Opportunities 3 PHASE 1: COMPANY OVERVIEW Starbucks was complete in 1971 in Washington (Seattle) and became Seattles best hot chocolate in 2003. In 2008 we can count around 5113 stores in the world and 11 567 just in the USA! Starbucks was graded add together 241 in Fortune 500 ball-shaped in 2010. it is a leader in coffee retailer. Starbucks is cognize for its fresh-roasted coffee beans and its cool and fashion atmosphere. It also sells coffee and teatime products on its website. It launched a bestof-class brand named Starbucks Experience. Net Profit in 2009: US$ 390 millions. Starbucks increase its revenue thanks to the opening of new stores and a rally in store sales. Product chain of mountains: ? ? ? ? Beverage (co! ffee, tea, succus) Pastries (bakeries, sandwiches, yogurt) Coffee beans Merchandise (coffee related...If you want to get a full essay, order it on our website: BestEssayCheap.com

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