Horizontal Expansion at Haier Group

Horizontal Expansion at Haier Group Introduction and priming coat Haier is the leading taint of shell appliances globally and the most worth(predicate) send in mainland China with its 29 manufacturing plants, 8 panoptic R&D centers, 19 overseas vocation companies across the world and more than 60,000 global employees (Introduction to the Haier Group, 2008). In 1984, which is the wee days of Chinas reform and opening to the world, the company started in producing oneness product, refrigerator. Eight years later, Haier began to expand evenly in scale and scope. The company expanded its brand to other home appliances, much(prenominal) as washing machines and air conditioners, and also to another(prenominal) eleven field, such as IT products and medical equipment; its products are change not scarcely in China, but also to over 160 countries well-nigh the world. In recent years, it has begun to ca-ca a local Haier brand in each geographic subject around the world. through and through almost thirty years of operation, Haier has evolved into a giant international corporation. Most of its horizontal involution has brought the company reputation, honors, and profits. But roughly of its horizontal amplification, especially the expansion not close to its impression tune fields, such as IT industry, is not approximation exceedingly of by many experts.

It is thought that Haier gained its name especially later its horizontal expansion, but at one time it unavoidably to pull back its business to its core business fields to have real business efficiency. Efficiency By focusing its pr oduction only on refrigerators for seven yea! rs, Haier was able to accumulate valuable business and worry experience. This experience allowed the company to build a management toughie which could be used with succeeding(a) business units. In addition, in the first place its horizontal expansion, Haier was the number one refrigerator brand in China because of its brand building strategy and... If you want to depress a full essay, order it on our website: BestEssayCheap.com

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